Consumer spending in Asia, with a big push from China, is an increasingly important economic driver for the region.
But with the global trade environment fragile and U.S.-China tariff conflict escalating, it remains a question whether the momentum can continue.
The answer, according to some strategists, investors and analysts, is largely that it will — though there are potential bumps in the road.
The outlook for consumer spending in Asia, a region which accounts for 60 percent of the world's population, remains bright overall, according to a report issued Monday by Daiwa Capital Markets in Hong Kong.
"Consumption will likely be a dominant economic theme in Asia in the next few decades, underlined by population expansion and rising private incomes," wrote the report's lead author, Paul M. Kitney, Daiwa's chief equity strategist for Asia-Pacific research.
"Possible setbacks caused by renewed protectionist sentiment and global liquidity tightening in the near term are unlikely to derail the uptrend in Asian consumption, in our view," the report said.
Karine Hirn, partner at asset manager East Capital in Hong Kong, also said that Asia remains an attractive consumer proposition given positives such as demographics and increasing purchasing power.
Hirn added that it is important to remember that even though tariffs can impact consumer prices and inflation, trade itself will continue and Asian consumer spending is likely to avoid major disruption.
Daiwa noted that trade risks could have some negative impact, especially if global supply chains, in which Asia plays a key role, take a significant hit.
"This could in turn dampen individual income growth and dent consumer confidence, leading to reduced private spending," it said.
Daiwa said that despite some "marginal tightening" in Asia in the wake of Fed rate rises in recent years, the overall monetary policy environment remains loose.
But Daiwa and others stressed that authorities in Asia are ready to step in with stimulus to avoid any major downturns.
"The recent weakness in Chinese onshore domestic consumption might provide the opening for the government to initiate supportive policy action, in our view," UBS said in a report dated Tuesday, referring to authorities in Beijing.
Reference: CNBC
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